【Hosted by Shibuya City】HerRise: A Hands-On Program for Women Entrepreneurs with Global Ambitions — HerRise #3 “Brand Authority: PR & Marketing Secrets to Scale from Zero” to Be Held on September 9
— Learn Practical Strategies to Build a Distinctive Brand and Bring It to Market Through PR and Marketing —
Startup Lady Association held the third workshop session of “HerRise 2026,” a development program for women entrepreneurs organized by Shibuya City, on Wednesday, September 9, 2026.
Implemented as part of Shibuya Startup Support, HerRise is designed for women entrepreneurs and aspiring founders. Through entrepreneurial mindset development, practical business learning, and meaningful peer connections, the program aims to support the continued growth of women entrepreneurs with global ambitions.
HerRise #3 Overview
HerRise Program | #3 Brand Authority: PR & Marketing Secrets to Scale from Zero
The third session focused on practical branding strategies, from establishing a strong brand foundation to communicating its value to customers through PR and marketing.
For a product or service to stand out in a competitive market, businesses must go beyond simply sharing information. They need to clearly define their target audience, articulate their unique value, and establish how they want their brand to be perceived.
The workshop explored the fundamentals of building a distinctive business brand from the ground up through the perspectives of brand strategy, creative direction, and marketing.
The session was designed to help participants identify the unique strengths of their products and services, develop a clear brand identity, and explore effective ways to reach their target markets through PR and marketing.
Speakers
Sivan Nakamur
CEO, SivanS Group Ltd./SivanS Lab
Sivan is active in the events, community, and creative space. She leverages an international network and branding perspective, with strengths in space-making and experience design.
Lya Cuello
Digital Creative Director, SivanS Group Ltd.
Lya is involved in the branding and creative space. A professional with strengths in concept development for companies and projects, as well as visual storytelling.
Katsuhiko Sumioka Account/Business Planner, SivanS Group Ltd.
With extensive experience at multinational advertising agencies, Sumioka has long been engaged in brand strategy, account management, and integrated marketing for both B2C and B2B sectors.
Currently serving as a Business Planner, he digs deep into the fundamental challenges facing various products and services to craft strategies from the perspectives of the market, customers, and competitors. His expertise spans a wide range of areas—from brand architecture and communication strategy to the planning and execution of marketing initiatives, including promotions and events.
Participant Voices
Highlights from HerRise #3
About HerRise
HerRise is a hands-on workshop series designed to deliver practical learning that participants can immediately apply to their businesses.
Across six sessions, the program provides step-by-step support to help participants refine their ideas and develop them into viable, executable business plans. Beyond knowledge acquisition, the program emphasizes experiential learning, equipping participants with the skills needed to build and scale their ventures.
In 2025, the program welcomed over 170 participants, fostering a strong community and valuable opportunities for collaboration and learning among women entrepreneurs.
Guided by its vision to “build an international community and startup ecosystem where women entrepreneurs can thrive as their authentic selves,” Startup Lady Association remains committed to fostering an environment where women-led innovation and entrepreneurial challenges can continuously emerge.
For the latest updates, please visit our official event page below:
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About Startup Lady Association
Startup Lady Association is a Japan-based accelerator dedicated to empowering women entrepreneurs and next-generation leaders.
Under its vision—“to build an international community and startup ecosystem where women entrepreneurs can pursue what they truly want, as their authentic selves”—the organization operates across three core pillars: Education, Inspiration, and Community.
Through its bilingual community, global network, and development programs, Startup Lady aims to cultivate globally minded women equipped with essential entrepreneurial skills.
About Shibuya Startup Support
Shibuya Startup Support is an initiative led by Shibuya City to attract startups from Japan and around the world, encouraging them to build, grow, and innovate together in Shibuya.
A cultural hub at the forefront of Japan’s art, music, and fashion scenes, Shibuya is also a major technology center, home to over 2,000 startup offices and more than 100 coworking spaces.
With its unique diversity and dynamic environment, Shibuya provides strong support for launching and scaling businesses.