【Hosted by Shibuya City】
HerRise: A Hands-On Program for Women Entrepreneurs with Global Ambitions — HerRise #3 “Brand Authority: PR & Marketing Secrets to Scale from Zero” to Be Held on September 9
— Learn Practical Strategies to Build a Distinctive Brand and Bring It to Market Through PR and Marketing —
Startup Lady Association is pleased to announce that it will host the third workshop session of “HerRise 2026,” a development program for women entrepreneurs organized by Shibuya City, on Wednesday, September 9, 2026.
Implemented as part of Shibuya Startup Support, Shibuya City’s startup support initiative, HerRise is designed for women entrepreneurs and aspiring founders. Through entrepreneurial mindset development, practical business learning, and meaningful connections among participants, the program aims to continuously support the growth of women entrepreneurs seeking to succeed on a global stage.
HerRise #3 Overview
HerRise Program | #3 Brand Authority: PR & Marketing Secrets to Scale from Zero
This session will provide participants with practical insights into the entire branding process, from building a strong brand foundation to bringing that brand to market through PR and marketing.
For a product or service to stand out and be chosen by customers, simply communicating information is not enough. Businesses need to clearly define who they serve, what value they provide, and how they want to be perceived.
Through the perspectives of brand strategy, creative direction, and marketing, this workshop will explore how to build a brand from the ground up. Participants will learn how to identify the unique value and strengths of their products and services, create a distinctive brand that stands out from the competition, and effectively bring that brand to market through PR and marketing.
Speakers
Sivan Nakamura
(CEO, SivanS Group Ltd./SivanS Lab)
Sivan is active in the events, community, and creative space. She leverages an international network and branding perspective, with strengths in space-making and experience design.
Lya Cuello
(Digital Creative Director, SivanS Group Ltd.)
Lya is involved in the branding and creative space. A professional with strengths in concept development for companies and projects, as well as visual storytelling.
Katsuhiko Sumioka
(Account/Business Planner, SivanS Group Ltd.)
With extensive experience at multinational advertising agencies, Sumioka has long been engaged in brand strategy, account management, and integrated marketing for both B2C and B2B sectors.
Currently serving as a Business Planner, he digs deep into the fundamental challenges facing various products and services to craft strategies from the perspectives of the market, customers, and competitors. His expertise spans a wide range of areas—from brand architecture and communication strategy to the planning and execution of marketing initiatives, including promotions and events.
Date & Time
Wednesday, September 9, 2026
18:30–20:30 (Doors Open: 18:00)
Venue
Shibuya Startup Support
（1-29-3 Higashi, Shibuya-ku, Tokyo）
Format: In-person
Participation Fee: Free (Advance registration required / Limited capacity)
※ Archived streaming will be available at a later date.
Schedule
10:00–17:00
Office hours with professionals.
Get individualized mentorship, coaching, and support from various experts on a variety of themes.18:30–20:30
Main Workshop (simultaneous in-person & online session)20:30–21:00
Networking (optional)
Registration
Please register via the link below:
https://luma.com/kbpyeu9h
By attending the event, you agree to the Service Policy and Code of Conduct , Harassment prevention measures.
By attending this event, you consent to being photographed or recorded for use in Shibuya Startup Support communications, including our website and social media channels.
HerRise#2 Participant Voices
What is HerRise?
HerRise is a hands-on workshop program designed around the concepts of “practical” and “immediately actionable” learning.
Across six workshop sessions, the program supports women entrepreneurs in refining their business ideas and developing them into viable business plans. Beyond simply acquiring knowledge, participants gain practical skills through experiential learning that can be directly applied to real business situations.
In 2025, including its large-scale events, the program welcomed approximately 170 participants, creating opportunities for networking, collaboration, and learning among women entrepreneurs.
Guided by its vision of “building an international community and ecosystem where women entrepreneurs can thrive as their authentic selves,” Startup Lady will continue fostering an environment where women’s entrepreneurial challenges and innovations can emerge and grow sustainably.
For the latest event information, please visit:
HerRise Event Page
https://luma.com/user/usr-LsmKUWZduG95ZES
About Startup Lady Association
Startup Lady Association is a Japan-based accelerator dedicated to empowering women entrepreneurs and next-generation leaders.
Under its vision—“to build an international community and startup ecosystem where women entrepreneurs can pursue what they truly want, as their authentic selves”—the organization operates across three core pillars: Education, Inspiration, and Community.
Through its bilingual community, global network, and development programs, Startup Lady aims to cultivate globally minded women equipped with essential entrepreneurial skills.
About Shibuya Startup Support
Shibuya Startup Support is an initiative led by Shibuya City to attract startups from Japan and around the world, encouraging them to build, grow, and innovate together in Shibuya.
A cultural hub at the forefront of Japan’s art, music, and fashion scenes, Shibuya is also a major technology center, home to over 2,000 startup offices and more than 100 coworking spaces.
With its unique diversity and dynamic environment, Shibuya provides strong support for launching and scaling businesses.